Thom Kennon
With over 30 years of business, marketing and brand building experience Kennon calls himself a business militant. He believes that in the emergent chaos of the global technosphere the businesses that thrive will be those who recognize a single existential remit – value creation first for our human audiences, then to our bottom-lines. In a world brutally mediated by platforms and ephemeral attention, fresh insight is required to disrupt back with a procedure he calls value marketing. A formula for business growth that recognizes that the product, the brand and the business are all equally in play and on the line with everything a company does in the marketplace. Thom has founded, launched and grown three marketing services agencies and led marketing, brand and emerging channel strategy for businesses in every global market and across every product category. Kennon teaches Radical Marketing, Competitive Strategy and Social Media and the Brand at NYU’s Masters in Integrated Marketing business program here in his native New York. His thinking and writing appear on our feed and on his sometimes NSFW Twitter channel. The product is insight.
Mikhail Ivanchenko
Mikhail is a Digital Marcom Strategy adviser and practitioner with 20th years’ experience. Digital expertise rooted in e-comm and classic marketing education (MSc in Marketing, Lancaster University Business school, UK) make a quite blend of cutting-edge tech pragmatism and traditional way of brand cultivation. He has been developing an original strategic framework called Data-Driven Consumer-Centric (DDCC) for the last 8 years, which is aimed to help traditional businesses to implement Digital in their Marcom in meaningful and effective way. DDCC strategic framework (c) is a thoughtful and holistic methodology, which helps corps to build step-by-step clear and actionable Digital Strategy in customer-centric paradigm. As a Head of Strategy of Wunderman Moscow (2011-2014) and a partner of independent strategic agency M.I.R.C. think tank he was involved in crafting Digital Marketing strategies for a wide range of brands (from big international companies like P&G, OBI, PentaHotels, Adidas, Ford, BMW, Microsoft, Nokia, Citibank, Sberbank to local startups) where he proved efficiency of his approach and got reputation of highly actionable Digital marketer. He has a quite expertise in pharma industry (held the position of Head of Multichannel in Pfizer in 2016-2017 and Digital Strategy Adviser in Sanofi in 2018-2019). A combination of deep understanding of pharma industry along with fresh look of less regulated business and original strategic thinking helps him to come up with out-of-the-box vision and solutions for clients.
Joanne Tombrakos
A Storyteller, Marketing Strategy Consultant, Personal Brand Advisor and Coach, Content Creator and Editor, Joanne Tombrakos believes that in the end the business of marketing is still about humans connecting to humans. Her advertising career started in 1983 at a then fledgling country music station in Philadelphia that nobody believed would survive. Both the station and Joanne’s career continue to thrive. She has since held positions as an advertising executive at both the national and local level in sales and marketing for media giants including CBS and Time Warner, helping businesses use what we now consider traditional media to promote brand awareness and convert customers. Her unique eye and insight stems from this background which connected her with a variety of business in multiple sectors and is something her clients continue to benefit from. Today she does a version of the same thing except using digital platforms, social media and content marketing. Above all she considers herself a writer, the author of three books including her most recent workbook, Getting Your Personal Brand Story Straight – 10 exercises to help you get clear on the story you want to tell. She has been teaching Digital Marketing, Social Media and Real World Courses at NYUSPS since 2013. A fierce supporter of women’s rights, education and the environment, Joanne resides in New York City where she can be found spending time with the people who mean most and writing the next chapter of her own personal brand story. You can follow Joanne’s musings on a variety of social channels @joannetombrakos.
David Vinjamuri
David is a nationally-recognized branding expert and keynote speaker. David is the author of “Accidental Branding: How Ordinary People build Extraordinary Brands”. He writes the Brand Truth column for Forbes and is adjunct Assistant Professor of Marketing at New York University where he teaches Branding and Social Media to Master‘s Degree candidates. David has held marketing and management positions at Coca-Cola, Johnson & Johnson, Citigroup and DoubleClick. He has been quoted on brands in The New York Times, The Wall Street Journal, Advertising Age and Forbes and appeared on PBS Marketplace, BBC World, Fox Business News and MSNBC. David graduated with High Honors from Swarthmore College and earned a M.A.L.D. from the Fletcher School of Law and Diplomacy where he was a Citigroup/Walter Wriston fellow.
Jonathan Spooner
Known to colleagues, friends and family as ‘Spooner’, our senior creative partner has been working in the advertising industry for over thirty years. He was educated at Warwick School and St John’s college, Oxford where he is now a fellow of the Senior Common Room. Spooner began his career in the direct marketing industry then moved above-the–line at Y&R and Euro RSCG before working at Omnicom for nearly a decade specialising in technology accounts and financial services. Though he has worked in the financial services arena for the last sixteen years his experience is broad and varied and includes many Not-For-Profit accounts (including, most recently Prostate Cancer UK), launching Orange below the line, taking Marks & Spencer on to television for the first time, Prudential’s below-the-line brand building, the launch of Legal & General’s investment management product range, creating BRTV commercials for Nationwide and rebranding JPMorgan’s Asset Management division in eighteen European markets and for their US re-launch. He is currently consulting for a number of organisations in the financial services media world, driving product innovation in the annuities market and bringing creativity into the insurance governance sector – as well as acting as a consulting creative director for a number of asset management companies.
Yoram Greener
Yoram Greener is the founder of 11Impact, a Data Science & Technology company. In this role, he leads the agency’s data science platforms, technology integrations and advanced analytics practice. Mr. Greener has been at the forefront of a new form of media buying audience identification and activation, leveraging diverse digital and offline data sources to craft effective and efficient media plans, centered on consumer behavior rather than traditional demographics. Through JubaPlus, he has taken this analysis to even greater heights by combining it with micro-targeting and customized media and messaging – ultimately delivering significantly better results for clients across various sectors. Mr. Greener serves as an Adjunct Instructor for the Masters of Science degree program in Integrated Marketing at New York University. He has been a member of the university’s faculty since 2012, sharing his insights and expertise with the next generation of marketers. Prior to Media Storm, Mr. Greener held various senior-level strategy and analytics positions at top agencies including Big Fuel Communications, Merkle, and MBS, among others, where he worked with key brands across the automotive, retail, CPG, media, financial services and pharmaceutical industries. Mr. Greener holds BA degrees in both Economics and Statistics from Haifa University. He received an MBA in Marketing from Hofstra University.
Todd Hoskins
Todd Hoskins is a gentle provocateur. As a facilitator, coach, consultant and adviser, he has helped launch a dozen companies in the last fifteen years, two of which had significant exits. Combining his graduate work in psychology, interest in network science and ecology, and experience in assisting small and large organizations through major transformations, Todd thrives in bridging disciplines and dimensions. He is passionate about the need for systemic change in the core dynamics and structures of our society, workplaces, and ecosystems. He has written and spoken extensively on trust, leadership, transformation and collaboration. He is an advisor to Awakening Value, Aging reDesign, Rainworks, Revenue Ventures, REX – the Relationship Economy eXpedition, and serves on the board of the Chicago Wisdom Project. In 2014, Todd was named one of the top influencers in the Network Economy by SAP. Todd lives in the woods of southwest Michigan among sand dunes, wildlife and quirky artists. He and his beloved enjoy tango dancing, writing, community gatherings, gardening and long nature walks with their children and dog, Parker.
