Saving the Future of Business (…one liberal arts major at a time)
The history of business teaching in the US has been consistently predictable for the past two generations of MBA programming. Ever since the signatories to the Bretton Woods agreement, a month before the end of World War II, bequeathed the governing structures of the...
Saving Caesar
"But here I am to speak what I do know. You all did love him once, not without cause..." Julius Caesar Shakespeare's words in Marc Antony's mouth continue to be hijacked by hacks like me in the service of cheap critique. The Caesar in the room, the global human room,...
A streetbrand named desire
Last night's lecture in our Social Media and the Brand master's course was closing arguments. My favorite two-and-a-half hours of the semester.
Just Two Choices Left (for now)
This is the first post here on my consulting blog in some time. I’ve been dedicating all my research and writing time these past three years to my Leaps Project. The idea animating the three-volume work is to inspire the coming generation of business, product and...
Better businessing: owning it all
In two of my integrated marketing courses this past semester I briefed the students to analyze, research and critique a marketing trade press article by Mastercard’s CMO Rajamanarr. In the article, the presumably richly compensated marketer complains about the...
The Business Case for Deep Insights
Insights are scary During a recent tour as strategy chief at a holding company agency here in New York, I was presenting a proposed strategy group work model to the senior team. About five minutes into my presentation the head of office asked me, “What do you see as...