Better Together
You’ll find we’re nothing if not candid. Our confederacy of strategic specialists have been doing this sort of insighting, problem solving and value creation independently for a combined 150 years. We gathered to form Free Radicals in 2018 around a freshly imagined strategic production model for organizations with seriously difficult problems to solve.
Together, we’re just starting out. Apart, our demonstrated success in value creation within each of our separate domains – business and brand building and growth, marketing and advertising, creative services and design, technology development and product development – all share a quite singular characteristic: in every case, it was our ability to mine, articulate and do something of extraordinary value with fresh insight.
The following cases offer our prospective clients a view into the sorts of fresh value creation which can be imagined when you practice it the way we do, now here together, with Free Radicals.
Value Imagined: Our Shared Cases
Who A Fortune 500 innovative pharmaceutical company developing a new treatment for endometriosis
Problem Impending go-to-market plan supported by $200MM measured media budget missing organic marketing strategy
Insight – The brand team misjudged the patient insight (‘timid self-advocate’) – we deepened with our deep listening research (‘had it with healthcare’)
Value creation – Diagnosed existing plan, applied fresh consumer insights and revised brand / business strategies as stimulus to workshops with brand team and agency partners. Lead collaborative design and production of ‘pivoted’ go-to-market plan, budget, roadmap and accelerated KPIs for “real social GTM”.
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Who A Fortune 500 financial services company specializing in credit for the credit-challenged
Problem Brand-wear and diminution combined with declining efficiency of traditional acquisition channels and message
Insight – People with damaged credit aren’t just worried, they’re devastated – “Redlined.”
Value creation – Re-imagining the consumer profile, re-engineering the prospect / customer journey, re-creation of value prior to product purchase
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Who A global pharmaceutical brand preparing to launch a new medication treating chronic migraine
Problem The long-time disease sufferers – majority women – had grown extremely cynical about drug companies ever solving their problem
Insight – People aren’t just ‘resilient’ and waiting – they’ve built their own hardened shell of creative resistance, “my invisible armor”. – “Relentless!”
Value creation – Re-positioned the role of the medication in the patient’s well-practiced regime. Pharma company as accomplice.
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Who A technology services startup eager to unseat the reigning social networks with a unique multimedia service
Problem How to create early critical mass adoption with a different kind of social networking app
Insight – People hate and ignore paid media inside their social feeds, they’re selfish! –“What’s in for me?”
Value creation – Developed a systems, data and feature design architecture for multi-media social creation and sharing app with patent submission for embedded media – ‘star tag’
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Who A Fortune 500 global technology services provider
Problem Declining revenue from key segments due to loss of differentiated brand and product relevance
Insight – The purchase decision maker is a geek who doesn’t get you or need you. – “The smartest guy in the room.”
Value creation – Strategic reset of brand value expression and reversal of marketing model from VARs and platforms to guerrilla geeks domains of influence and referral
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Who A New York-based not-for-profit learning and healing arts center seeking to survive and thrive in a service category they created and once led.
Problem The healing and regenerative arts (mindfulness, yoga, alternative therapies / philosophies) that had once been niche were now mainstream. How can this organization re-imagine and scale a new service model in the age of universal personal development.
Insight – The world is infinitely more broken than when they started, in ways that seem unfixable. The organizations, enterprises and governments who seek to remedy this need a new generation of “personally optimized people” if they are to succeed.
Value creation – Research and insights development, tools and stimulus development; workshop series management and provocations towards a re-imagined strategic plan, focusing on developing personal development platform for scaling via corporate and government partners.
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Who A global premium cosmetics brand with a decided attitude and sensual edge
Problem Driving accelerated customer acquisition and higher lifetime value in a category where customer data is owned by the retailers
Insight – Women are proudly promiscuous when it comes to the cosmetic brands they buy. Heightened value exchange is required to move from permission to identity – “Share of me will cost you.”
Value creation – Social CRM and loyalty program design engineered to leverage incremental data capture from email and preference data all the way to DNA to drive increasing share of week, face and “me” – resulting in category-defying retention and life-time-value.
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If you’d like to consider becoming one of our next success stories, please reach out here briefing@freeradicals.marketing