Radical Strategy
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Strategy isn’t about what we think. It’s about what we see. Deep within the hearts, thoughts & actions of the humans we attract and the worlds they live in.
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The output of strategy is actionable insight. Thinking becomes production when insights form the products of our strategic cycle – cultural, behavioral & machinic.
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The radical strategist’s job is to apply these insights towards an alchemy of data + content, igniting experiences of value for our human audiences.
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Only by connecting humans with value at discrete moments of impact do we realize business value for the brand.
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We’re not in the insights business, or the data or content business. We’re not even in the culture or experience business. We’re in the value business. It’s all that matters.
How the disciplines of a radically unified strategy generate human & brand value.
