You Had One Job

You Had One Job

Not. How many of us, actually, do a single thing for work? If you’re in the technology, retail, education, consumer products, travel, spirits, healthcare, ecommerce, fashion, finserv, marketing/communications and certainly the start-up-of-any-kind business, you...
Listening Changes Everything

Listening Changes Everything

This week I dove into four different focus groups, the kind with thousands of participants. If that sounds like a lot, it is, and if it doesn’t sound like any of the focus groups you’re accustomed to attending I’m not surprised. I’m talking...
Who Owns the Net?

Who Owns the Net?

Freedom and power. When I say these words I imagine a stable grasp on their standalone meanings, perhaps even their mutual implications when examined together. In fact, their dialectic reverb seems cranked more loudly than ever of late. The is the theme of Yochai...
Why?

Why?

After 30 years in marketing and advertising my greatest joy, increasingly, comes from teaching. Several evenings a week, three semesters a year, I make the short dash from our agency digs in the rag district of Manhattan to NYU’s midtown campus on Bryant Park....