by Thom Kennon | Mar 9, 2022 | Uncategorized
In two of my integrated marketing courses this past semester I briefed the students to analyze, research and critique a marketing trade press article by Mastercard’s CMO Rajamanarr. In the article, the presumably richly compensated marketer complains about the...
by Thom Kennon | May 13, 2020 | Uncategorized
Insights are scary During a recent tour as strategy chief at a holding company agency here in New York, I was presenting a proposed strategy group work model to the senior team. About five minutes into my presentation the head of office asked me, “What do you see as...
by Thom Kennon | Apr 29, 2020 | Uncategorized
If you’ve seen the steady daily hand of New York’s Governor Andrew Cuomo on Youtube this spring, you know that the corona virus pandemic has forced a once existential choice into consideration – what matters more, our health or our economy?...
by Thom Kennon | Nov 3, 2019 | Uncategorized
We’re big fans of the @AdContrarian aka Bob Hoffman. His rudely provocative insights about the naked emperor of marketing industry flim-flammery are legendary. They usually come with a startling implication, and a directional insight for changing how we think...
by Thom Kennon | Oct 28, 2019 | Uncategorized
We like to think of our strategic consultancy offering as the unMcKinsey model. A fraction of the fees and time, but a lot more bravery required when it comes to taking the leap towards accelerated brand and business value creation. We have a chance to take this...
by Thom Kennon | Jan 31, 2019 | Uncategorized
The Picture Browsing Reddit I stumbled upon this image of Room 100 of the Central Building in the New York Public Library. Its catalog details are dateless but the clothes, hairdos and office equipment seem to place the moment in the teens of the 20th century. My New...
