by Thom Kennon | Nov 14, 2018 | Free Radicals
Show of hands: how many of us have stood in front of a meeting or a boss or a client or a conference horde and said something infinitely pithy that included the word ‘scale’? Me too. But I’m done. No more ‘scale matters’, at least not at the...
by Thom Kennon | Nov 6, 2018 | Free Radicals, Uncategorized
If you’ve been doing marketing for more than a couple of years you remember the famous Agency.com fail, forever to be known as “Fistbump”. The agency creative director badly miscalculated how the world would appreciate their absurdly self-referential...
by Thom Kennon | Jul 21, 2017 | Free Radicals
Not. How many of us, actually, do a single thing for work? If you’re in the technology, retail, education, consumer products, travel, spirits, healthcare, ecommerce, fashion, finserv, marketing/communications and certainly the start-up-of-any-kind business, you...
by Thom Kennon | Feb 5, 2017 | Free Radicals
This week I dove into four different focus groups, the kind with thousands of participants. If that sounds like a lot, it is, and if it doesn’t sound like any of the focus groups you’re accustomed to attending I’m not surprised. I’m talking...
by Thom Kennon | Dec 10, 2016 | Free Radicals
Freedom and power. When I say these words I imagine a stable grasp on their standalone meanings, perhaps even their mutual implications when examined together. In fact, their dialectic reverb seems cranked more loudly than ever of late. The is the theme of Yochai...
by Thom Kennon | Aug 3, 2016 | Free Radicals
After 30 years in marketing and advertising my greatest joy, increasingly, comes from teaching. Several evenings a week, three semesters a year, I make the short dash from our agency digs in the rag district of Manhattan to NYU’s midtown campus on Bryant Park....
