by Thom Kennon | May 13, 2024 | Uncategorized
The history of business teaching in the US has been consistently predictable for the past two generations of MBA programming. Ever since the signatories to the Bretton Woods agreement, a month before the end of World War II, bequeathed the governing structures of the...
by Thom Kennon | Mar 9, 2022 | Uncategorized
In two of my integrated marketing courses this past semester I briefed the students to analyze, research and critique a marketing trade press article by Mastercard’s CMO Rajamanarr. In the article, the presumably richly compensated marketer complains about the...
by Thom Kennon | May 13, 2020 | Uncategorized
Insights are scary During a recent tour as strategy chief at a holding company agency here in New York, I was presenting a proposed strategy group work model to the senior team. About five minutes into my presentation the head of office asked me, “What do you see as...
by Thom Kennon | Apr 29, 2020 | Uncategorized
If you’ve seen the steady daily hand of New York’s Governor Andrew Cuomo on Youtube this spring, you know that the corona virus pandemic has forced a once existential choice into consideration – what matters more, our health or our economy?...
by Thom Kennon | Nov 3, 2019 | Uncategorized
We’re big fans of the @AdContrarian aka Bob Hoffman. His rudely provocative insights about the naked emperor of marketing industry flim-flammery are legendary. They usually come with a startling implication, and a directional insight for changing how we think...
by Thom Kennon | Oct 28, 2019 | Uncategorized
We like to think of our strategic consultancy offering as the unMcKinsey model. A fraction of the fees and time, but a lot more bravery required when it comes to taking the leap towards accelerated brand and business value creation. We have a chance to take this...
