The Business Case for Deep Insights

The Business Case for Deep Insights

Insights are scary During a recent tour as strategy chief at a holding company agency here in New York, I was presenting a proposed strategy group work model to the senior team.  About five minutes into my presentation the head of office asked me, “What do you see as...
Real Feels

Real Feels

The Picture Browsing Reddit I stumbled upon this image of Room 100 of the Central Building in the New York Public Library. Its catalog details are dateless but the clothes, hairdos and office equipment seem to place the moment in the teens of the 20th century. My New...
Scale Queens

Scale Queens

Show of hands: how many of us have stood in front of a meeting or a boss or a client or a conference horde and said something infinitely pithy that included the word ‘scale’? Me too. But I’m done. No more ‘scale matters’, at least not at the...
“The Work!”

“The Work!”

If you’ve been doing marketing for more than a couple of years you remember the famous Agency.com fail, forever to be known as “Fistbump”. The agency creative director badly miscalculated how the world would appreciate their absurdly self-referential...